Some launches introduce a product. Others create an experience.

For the presentation of the BMW i5, our focus was to capture more than the unveiling of a new vehicle.

Set within the contemporary spaces of the Mežaparks Grand Bandstand, the film follows the rhythm of the evening, where immersive lighting, interactive technology and architectural scale come together to reflect the innovation behind the car itself.

The result is a visual narrative that extends beyond the presentation, preserving the atmosphere of a launch designed to be remembered.

2024

Riga, Latvia